In stores most of the smoke detectors are the same technology in different shells. Trends are moving towards voice announcements rather than tonal signals. There is very little brand identity or differentiating characteristics.
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Comprehensive research was done to dig into the current state of home fire safety. Findings concluded that comprehensive safety systems were rarely installed due to their extreme cost as well as false notions of instability.
Multiple interviews were conducted were conducted with industry professionals and esteemed fire fighters. Hundreds of hours were spent in these one on one interviews gathering important insights and ideas.